Climate change has graduated from a theoretical environmental concern to a primary driver of financial stability. Today, it lives in our mortgage rates, insurance premiums, and property appraisals. In the latest episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth joins Winston Morton, CEO of Climative, to dissect how physical climate risks are fundamentally rewriting the playbook for North American real estate.
With an extensive background across engineering, cybersecurity, and clean energy, Winston offers a high-level view of the energy transition. His company, Climative, bridges the gap between raw climate data and actionable financial decisions. By providing a “systems-level” view of building performance, the platform helps stakeholders—from homeowners to major lenders—quantify how specific upgrades mitigate risk and bolster long-term asset value.
Key Highlights from the Conversation:
The Activation Gap: Why traditional energy audits fail and what actually motivates homeowners to invest in retrofits.
The Climate “Credit Score”: Why we need a standardized metric to price physical risk into the housing market.
Economics Over Policy: Why market forces and catastrophic loss—not just government mandates—are the real engines of the green transition.
Links:
Wes Ashworth: https://www.linkedin.com/in/weslgs/
Jenny is a marketing professional with successes in home sustainability, biotechnology, agriculture, and more. She loves translating technology into stories and using stories to build communities.
Climative provides a collaborative AI-assisted data platform for organizations to enable personalized advice and offers to building owners, taking the guesswork out of building upgrades and transforming the low carbon economy.
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