Climative’s CEO, Winston Morton, has been selected to speak at Canada’s clean technology event, Smart Energy Vancouver 2024, November 5-6, in Vancouver, British Columbia. The event has been held for twenty years and brings together organizations and innovators who are leading the way to a net zero future.
Winston will lead a breakout session titled “Transforming Retrofit Markets with Prosumers: Breaking the Boom-and-Bust Cycle” on November 5 at 11:20AM.
What is the session about?
While rebates can incentivize retrofits in the short term, they don’t create long-lasting engagement or momentum. There are key moments—mortgage renewals and property sales—where building owners are highly motivated to improve property value or reduce future operating costs. These moments offer a 50x opportunity to start conversations about low-carbon transitions, something traditional rebate models are missing.
“Prosumers” (informed and proactive consumers) can lead the charge in driving energy retrofits by initiating projects and serving as influencers in their networks. These individuals can be pivotal during key moments like mortgage renewals and time of sale—times when both financial and environmental motivations align.
Attend the session to learn:
Winston Morton is the Chief Executive Officer at Climative, an experienced engineer, and technology industry leader. He brings deep knowledge of energy analysis and building science and has worked with various utilities and municipalities across Canada on energy retrofit projects, and in developing policy around decarbonization projects with Government and industry leaders. He is skilled in data acquisition and database development and was instrumental in developing Climative’s automated carbon model. He has a background in security and management of sensitive data. Winston also sits on a number of standards committees including the New England Clean Energy Council (NECEC) Policy Committee.
Join the conversation by signing up for Smart Energy Vancouver 2024 or connect with Winston on LinkedIn!
Jenny is a marketing professional with successes in home sustainability, biotechnology, agriculture, and more. She loves translating technology into stories and using stories to build communities.
Climative provides a collaborative AI-assisted data platform for organizations to enable personalized advice and offers to building owners, taking the guesswork out of building upgrades and transforming the low carbon economy.
